A sales rep built his own AI prospecting tool.
No coding background.

Cameron Dowd sells software for a living. In two weeks at MakerSquare, he built and deployed a tool that researches a target account, drafts personalized outreach in his voice, and drops it into his Gmail — ready to review and send.

The problem every account executive knows

Good outreach is personalized, and personalization takes time. Research the company, find the angle, write the email — do it well and it doesn’t scale, do it fast and it’s generic. That trade-off is the tax on every sales rep’s day, and it’s exactly the kind of work AI is now genuinely good at.

What Cameron built

You add a target account. An AI agent researches the company — who they are, what’s changed, why they’d care — and drafts outreach tailored to that account, then saves it as a Gmail draft Cameron reviews and sends. Not a generic sequence tool: real research plus a first draft written for each specific account, done for him.

It runs on the stack we teach — Claude for the reasoning and drafting, Exa for live research, Supabase to hold his accounts, and Composio to connect Gmail. Nothing exotic. The hard part isn’t the technology — it’s knowing the sales motion well enough to point it at the right work. Cameron already knew that.

Why this matters

Cameron didn’t hire a developer or buy another sales tool. He built exactly the tool his workflow needed, because he understands his workflow better than any vendor does. That’s the whole MakerSquare thesis: you already know where your time goes — we give you the skills to build the thing that gives it back.

Two weeks from now, you could have built yours.

MakerSquare is a 2-week in-person AI builder program in Austin for professionals with no coding background. See exactly what you’d build →