RoverPass is an Austin company that handles reservations for campgrounds and RV parks across the country. Its ops team doesn’t check dashboards all day — a live AI command center tracks hundreds of campgrounds in real time and surfaces what needs a human.
When your business runs on hundreds of moving parts — properties, bookings, support requests, payments — someone has to watch all of it. The default answer is people staring at dashboards, pulling reports, and finding out about problems after a customer does. That work is necessary. It is also exactly the kind of work AI is now genuinely good at.
A live ops command center: one screen where AI tracks activity across hundreds of campgrounds in real time, watches for exceptions, and routes what matters to the person who should see it. Not a chatbot bolted onto the website — an operating layer inside the business. Humans make the calls; the AI does the watching, sorting, and first-drafting that used to eat the team’s day.
It runs on the same stack we teach at MakerSquare — Claude working against the company’s real data and tools through APIs, with automated workflows around it. Nothing exotic. The hard part isn’t the technology; it’s knowing your business well enough to point the technology at the right problems. That knowledge was already inside the company.
RoverPass didn’t hire an AI consultancy to build this — it was built inside the business, by people who understand the business. That’s the entire MakerSquare thesis: your team already knows where the waste is. Give them the building skills, and the tools they create fit better than anything an outside vendor would ship — and the capability stays in-house after we leave.
We train your team to build it themselves — a private 3-day workshop or a custom program, on your tools and your data. Ask us to walk you through the RoverPass build on the call. Weighing an outside consultant instead? Read the honest comparison →
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